Monday, September 30, 2019

Determination Of Vitamin C Content Of Tablet Essay

ABSTRACT In this experiment, the vitamin C content of a commercial tablet is determined and compared with the manufacturers’ specification. Vitamin C is water-soluble and is an enantiomer of ascorbic acid. (Commercial vitamin C is often a mixture of ascorbic acid and other ascorbates.) Ascorbic acid, C6H8O6, is a reducing agent that reacts rapidly with iodine (I2). As the iodine is added during the titration, the ascorbic acid is oxidized to dehydroascorbic acid, while the iodine is reduced to iodide ions as shown in the following equation. Ascorbic acid + I2 (aq) ———–> 2I- (aq) + dehydroascorbic acid Due to this reaction, the iodine formed is immediately reduced to iodide as long as there is any ascorbic acid present. The amount of ascorbic acid is determined by the stoichiometry of the equations and the difference between the total amount of iodine present and the amount that reacts with the thiosulphate. This method is suitable for use with vitamin C tablets, fresh or packaged fruit juices and solid fruits and vegetables. INTRODUCTION Vitamins are a group of small molecular compounds that are essential nutrients in many multi-cellular organisms, and humans in particular. L-Ascorbic acid was first isolated as a pure substance by Albert Azent-Gyorgi and Charles Kingin 1928 (Pauling, 1970), an anti-oxidant and free radical scavenger, is found ubiquitously in fruit and vegetables such as citrus fruits (oranges, lemons, limes, tangerines etc.), melons, tomatoes, peppers, broccoli, green leafy vegetables such as spinach, potatoes and turnips, its quantitative determination is especially important in the production of wine, beer, milk, soft drinks and fruit juices, where it can be a quality indicator (Gerrior & Zizza, 1994)] .Given the essential role played in the human diet and necessary to growth and repair of tissues in all parts of human body .It is necessary to form collagen an important skin proteins ,scar tissue ,tendons, ligaments, and blood vessels. Vitamin C  is essential for the healing of wounds, and for th e repair and maintenance of cartilage, bones and teeth (Mcevoy, 1993) one of the several ways of determining the ascorbic acid content of a solution is by titration. Figure structure of vitamin c (ascorbic acid) Titration is a volumetric analysis and is one of the basic analytical techniques in chemistry which enables one to quantitatively determine how much of a specific substance is contained in a given sample. This technique is involved in almost every aspects of our daily living such as life sciences, clinical chemistry, water pollution, industrial analyses etc. In order to make meaningful titration analysis, one has to understand and learn the principles involved. Several types of titration techniques are now available but, two general types which are still in much use are acid-base and reduction-oxidation (Redox). Acid-base titration involves the neutralization reaction and the products are generally salt and water. Redox titrations involve the titration of an oxidizing agent (or oxidant) with a reducing agent (or reductant) or vice versa. Oxidation process involves loss of electrons while reduction process involves gain of electrons. Thus an oxidizing agent is one which accepts electr ons while a reducing agent is one which loses the electrons. There must be a sufficiently large difference between the oxidizing and reducing capabilities of these agents for the reaction to undergo completion with a sharp end point. MATERIALS AND METHOD 250-mL conical flask Vitamin C tablets 400-mL beaker KBrO2 solution 50-mL, 25ml and 10ml measuring cylinder 10% KI solution 50-mL burette with stand 2.0 M H2SO4 solution Glass stirring rod Starch indicator Analytical balance A. STANDARDIZATION OF SODIUM THIOSULPHATE 1. A standard titration setup was framed up using a stand, a burette clamp and a white tile Figure 2 setup for titration (Courtesy of http://www.chemteach.ac.nz) 2. A burette was rinsed with distilled water and then with the given sodium thiosulphate solution. 3. With the stopcock closed, the rinsed burette was fully filled up with the sodium thiosulphate solution and then the stopcock was opened so that the tip of the burette was also allowed to be filled up. The initial burette volume was recorded to an accuracy of 2 decimal places 4. A 25.00cm3 pipette was rinsed with distilled water, and then with KBrO3 solution. 5. 25.00cm3 of standard solution of KBrO3 was transferred to a clean conical flask using the rinsed pipette. 6. Using a 25cm3 measuring cylinder, 25ml of 2M H2SO4 was transferred into the conical flask containing the KBrO3 solution. 7. Using a 10ml measuring cylinder, 5ml of 10% KI solution was also added to the conical flask containing the KBrO3 solution. 8. Immediately, the reaction mixture in the conical flask was titrated with the sodium thiosulphate solution until a pale yellow solution was observed. 9. A few drops of starch solution were added to the pale yellow solution in the conical flask. 10. Titration of the mixture was continued until the solution changed from dark blue to colorless. The final burette reading, accurate to 2 decimal places, was recorded. the volume of the sodium thiosulphate solution added was calculated 11. Apart from the first trial, 2 more successive titrations were carried out. The burette was refilled in between runs when the volume remaining was not enough for a complete titration. B. ANALYSIS OF VITAMIN C TABLETS Figure 3 vitamin c tablets (Courtesy of lule.blogspot.com) 1. A tablet of vitamin c was transferred into a 250ml conical flask and  approximately 40cm3 of 2M H2SO4 was added. The tablet was then crushed to dissolve until a solution formed. 2. Using a measuring cylinder, 10cm3 of 10% KI solution was added to the tablet solution and 25cm3 of standard KIO3 solution was pipetted in to the flask. 3. The solution was then immediately titrated with standard thiosulphate solution in the burette until the dark color changed to the original color of the tablet. 4. This procedure was repeated with 2 more samples of the tablet. 5. The volume of sodium thiosulphate used in each titration was recorded and the average volume was calculated. RESULTS AND CALCULATIONS TRIALS INITIAL READINGS FINAL READINGS TITRE VOLUME AVERAGE TITER 1 0.85 33.60 32.75 32.33 2 0.80 33.10 32.30 3 14.85 46.80 31.95 Table results from standardization of sodium thiosulphate (A) Number of moles of KBrO3 in 25cm3 solution = [this formula is used because the molarity of the solution is given and the volume is known]  0.00964Ãâ€"0.025=0.000241mol Mass of KBrO3 solution used= [this formula is used in deriving the mass of a substance when the no. of moles is given (or derived)]=0.000241molÃâ€"167g/mol=0.040247g= 40.25mg Concentration of KBrO3 = No. of moles of Na2S2O3 required for one titration = 0.00241molÃâ€"6= 0.01446mol Moles of I2 liberated = 2.41Ãâ€"10-4 moles Concentration of Na2S2O3= 0.298mol/dm3 TRIALS INITIAL READINGS FINAL READINGS TITRE VOLUME AVERAGE TITER 1 8.80 11.70 2.90 3.43 2 11.70 15.20 3.50 3 15.20 19.10 3.90 Table 2 results from vitamin C analysis (B) Brand of vitamin C: Cenovis Manufacturer’s specification of vitamin c tablet: 1000mg of vitamin c per tablet Molar mass of vitamin C (C6H8O6) = 12Ãâ€"6+1Ãâ€"8+16Ãâ€"6=176g/mol Balanced Equation for reaction = KIO3+5KI+3H2SO4→ 3I2+3H2O+3K2SO4 Number of moles of KIO3 in 25cm3 solution = 0.00100 mol Moles of I2 produced by 25cm3 of KIO3= 0.00100Ãâ€"3= 0.003 moles No of moles of Na2S2O3 needed to react with excess I2 Moles of I2 that reacted with sodium thiosulphate No. of mole of Na2S2O3 = No. of mole of original I2 – no. of mole of excess I2 =0.000723- 0.0005=0.000223mol No. of mole of I2 that reacted with ascorbic acid = 0.006-0.0005 = 0.0055 Mass of ascorbic acid = 176Ãâ€"0.0055= 0.92g =920mg CONCLUSION The experiment was successfully carried out and the results were encouraging. The analysis of the vitamin c content of the Cenovis tablet was carried out using titration. The vitamin c tablet was crushed into a conical flask and specific amounts of KI and KIO3 were added. The solution was then titrated with standard thiosulphate solution until the required color was derived. The results were recorded and calculations to determine the amount of ascorbic acid in each tablet was also successfully done. However the results  from the experiment showed different values from the manufacturer’s specifications. The manufacturer (Cenovis) claims that each vitamin c tablet contains 1000mg of ascorbic acid while this experiment shows otherwise. After calculations were done, the experiment found each vitamin c tablet to be containing about 920mg of ascorbic acid which is below the manufacturer’s specification. However this error could be as a result of different factors; 1. The ma nufacturer of the tablet made wrong analysis of the tablet. 2. This experiment contained errors which arose from wrong reading of instruments, wrong calibration of instruments, or errors in uncertainty. Works Cited Gerrior, S., & Zizza, C. (1994). Nutrient content of the U.S food supply, 1909-1990. Washington D.C: U.S department of Agriculture. Mcevoy, G. (1993). Drug information the american hospital formulary service. American society of health-system pharmacist. Pauling, l. (1970). vitamin c and the common cold. studymode.js. (2010). commercial vitamin c tablet analysis. Retrieved from studymode: http://www.studymode.com/essays/Commercial-Vitamin-c-Tablets-Analysis-470526.html

Sunday, September 29, 2019

‘Cousin Kate’ by Christina Rossetti Essay

This Victorian poem is about the narrator (a fallen woman), the Lord and Kate. It is a ballad which tells the story from the narrator’s perspective about being shunned by society after her ‘experiences’ with the lord. The poem’s female speaker recalls her contentment in her humble surroundings until the local ‘Lord of the Manor’ took her to be his lover. He discarded her when she became pregnant and his affections turned to another village girl, Kate, whom he then married. Although the speaker’s community condemned the speaker as a ‘fallen’ woman, she reflects that her love for the lord was more faithful than Kate’s. She is proud of the son she bore him and is sure that the man is unhappy that he and Kate remain childless. Some readers think that she feels more betrayed by her cousin than the lord. This poem is a dramatic monologue written in the Victorian era. Structure The poem is written in first person narrative. It has 6 stanzas of 8 lines: One stanza each on the narrator, the Lord and Kate; stanza 4 contrasts the position of the narrator and Kate; stanza 5 criticises Kate and stanza 6 focuses on the narrator’s triumph at having a child. Each stanza is the same length and each line has a similar rhythm, giving it a ballad-like feel. It could also be conveying the strength and perseverance of the narrator who has to face life in conflict with the expectations of Victorian society. Note that the tone changes as the poem progresses – regret, accusation, bitterness, triumph. The rhyme scheme always connects the B (2nd line) of each couplet. E. g Stanza one – AB/CB/DB/DB. Sometimes the first line of the couplet is rhymed. The rhyme emphasises the last world to aid meaning. The regular rhyme could also suggest that narrator has not only been dominated by the Lord (because men and in particular men of a higher social standing) but is also trapped with Victorian social conventions (she is now a fallen woman in conflict with the values of her society). Sometimes the first line is rhymed as in Stanza 3 – AB/AB/CB/AB. In this case the words ‘Kate’, ‘gate’ and ‘estate’ are stressed in order to convey the way Kate has been elevated from her position in society. However in stanza 5 this rhyme of ‘true’ and ‘you’ contrasts the narrator’s strength of feeling with Kate’s. ‘Cousin Kate’ is written with an iambic rhythm. Generally, one line of the poem has three feet, and the next has four. The poem, therefore, generally follows the following pattern: da dum da dum da dum da dum da dum da dum da dum Iambic rhythms often follow the natural rhythm of speech, a little like a heartbeat. If we apply this to one of Rossetti’s lines, it reads as follows: â€Å"Because you were so good and pure†. Therefore the meaning of the words is captured in the line as specific words are stressed. The repetition of: ‘Why did a great lord find me out’, conveys the anger and bewilderment of the speaker at her change of circumstances, whilst the phrase: ‘good and pure’ has a hollow ring by its second occurrence. Thereafter, repeated phrases are altered to highlight the contrasting situations of Kate and the speaker: The community ‘call’ Kate ‘good and pure’, but ‘call’ the speaker ‘an outcast thing’. Kate ‘sit[s] in gold’, the speaker ‘sit[s] †¦ in dust’. The image of dust connects to a life of poverty and also suggests how she has been soiled by society. Whereas ‘gold’ suggests that her cousin has riches. Kate’s fate is to ‘sit †¦ and sing’, the speaker’s to ‘sit and howl’. This suggests the mental anguish that the narrator is experiencing at being abandoned whereas to ‘sing’ indicates that Kate is content. However, the speaker believes her ‘love was true’, while Kate’s ‘love was writ in sand’ suggesting that her love is stronger than Kate’s. The echoed structure in the final stanza – that Kate has ‘not got’ and is ‘not like to get’ the gift of a child – emphasises the speaker’s sense of triumph. Language The speaker’s questions in the first stanza express her anger and confusion at the experiences she has had to endure: ‘Why did a great lord find me out†¦ Why did a great lord find me out? ’ She suggests that before the arrival of the ‘great lord’, she was happy and ‘contented’ (line 3). She was not looking for a new situation in life. It came unexpectedly. The idea that the lord filled her heart with care suggests that she had less to worry about previously. She is angry that he made her anxious instead of happy and took her away from her friends, her ‘cottage mates’ (line 3). She questions her cousin Kate in stanza 4 suggesting that she loved the lord whereas her cousin did not marry for love. The speaker addresses her questions, laments and moans to Kate. She begins the third verse, ‘O Lady Kate, my cousin Kate’ and the fifth, ‘O cousin Kate’. Throughout, she employs a tone of accusation, repeatedly using the word ‘you’ as she compares Kate to herself. In the last four lines, the speaker draws her attention away from her bitterness at Kate and addresses her son. She calls him ‘my shame, my pride’ (line 45). The oxymoron highlights the conflict that she experiences at loving the Lord and her son but also knowing that she has defied moral convention. Through active and passive verbs Rossetti emphasises the powerlessness of women in Victorian society by associating the lord with a series of actions which take the initiative. He ‘f[ound]’ the speaker ‘out’ / ‘praise[d]’ her / ‘lured’ her / ‘wore’ her / ‘changed’ her / ‘cast’ her ‘by’ / ‘fooled’ her. These are harsh actions, which become more ominous with regard to Kate. Like a stalker, the lord: ‘saw’ her / ‘chose’ her’ / ‘watched’ her / ‘lifted’ her ‘To sit with him’ / ‘bound’ her/ ‘won’ her / ‘bought’ her. Like a hunter, the lord ‘f[ound]’ the speaker ‘out’, ‘lured’ her, then ‘chose’ his next victim in Kate, whom he ‘watched’, then picked up (‘lifted’) and ‘bound’. Both women are referred to as birds, with Kate seeming to be trussed and bound by her fine clothes and wedding ring. In ‘Cousin Kate’, the dove image draws on these ideas of hope and fulfilment and is a symbol of purity that stands in direct contrast to the contaminated state the speaker finds herself as she describes herself as ‘an unclean thing’ (line 15). However, she acknowledges that the tenderness associated with the dove is no match for Kate’s ‘stronger wing’. Even though the speaker claims that she ‘would  have spit’ and ‘[would] not have taken’ the lord, the fact that this is in the future conditional tense indicates that the reality of the situation is in fact very different – she will always be powerless. Alliteration is used throughout the poem: The soft innocence of the speaker before her life changed is conveyed by the soft M of ‘maiden’, ‘mates’ and ‘mindful’ in stanza 1 When the speaker claims that she was led to the lord’s house to lead a ‘shameless shameful life’, the sibilance in this line reinforces the joining together of oxymorons that these words perform. It also reflects the hushed manner in which the speaker was ensnared by the lord, taken in, then later cast aside The speaker’s anger shines through the harsh consonants of ‘Lady Kate, my cousin Kate’ In the final stanza, the speaker emphasises the close bond she shares with her son when she asks that he ‘Cling closer, closer yet’ (line 46). The emphasis here highlights her fear and together with the repetition of the word ‘closer’, suggests that it is for her own comfort, as well as her son’s, that they remain together. Strong images are used to convey the predicament of the narrator. She claims that the lord considered her as a ‘plaything’ (line 12) whom he could treat how he liked without any regard for her feelings. Much like the ‘silken knot’ (line 12) he wore around his neck (a cravat or tie), he treated her as a fashion accessory he could use and then cast away, rather than as an individual with her own needs. The speaker recognises that the lord ‘changed me like a glove’ (line 13). He used her and moulded her into a shape that suited him and then, like a glove that no longer pleases, dispensed with her completely. A glove is an intimate and personal object that fits itself around its user. By describing herself as a glove, the speaker acknowledges that she lost sight of her own needs and desires in an attempt to please and suit the lord. Essay title: Explain how Rossetti creates sympathy for the narrator in ‘Cousin Kate’. Use examples from the poem to support your answers.

Saturday, September 28, 2019

Summary Martin Luther King Letter

Magda Castillo Matthew Mayo English 1301 18 February 2013 Summary of Martin Luther King, Jr. â€Å"Letter from Birmingham Jail† The purpose of this letter is that Martin Luther King Jr. wanted to inform and prove a point to the people that were against his thoughts and beliefs. Through out his letter he wrote with lots of passion and intelligence. At times he might’ve even felt disappointed and angry but none the less very formal and with good manner. This letter was made out to the people that were upset for the actions that he did and for what he was fighting for. More Summary of Devil at My HeelsThe first argument that he appointed was in regards to the letter he received from the clergymen. In this letter that they wrote to Martin Luther King Jr. summarized the idea that Mr. King should just go back to where he lives and forget the whole mess that has caused him to go to jail in Birmingham. So to begin off the response, Mr. King first talks about how he arrived to Birmingham and the reasons why. Someone with higher authority had told him to go there to fix the situation that was going on with the segregation and the differences between the white race and the black race.He was there to come to some compromise between the two races in reasonable ways. Martin talks about how he will also keep fighting for his people no matter what the consequences are. Lastly, he defends himself by saying that any body that lives inside their home country is not considered and an outsider if is still in their country. He says that because the clergymen consider him an outsider just because he lived in a different city and his family is waiting for him back home. Throughout his letter, Martin also argues that his actions are not unwise and untimely.His actions are unwise because he uses nonviolent direct action as the only way when negotiating doesn’t work. He believes that this direct action creates some tension that can make the white people consider them to negotiate or come to some reasonable terms with the black folk. Then he talks about how his actions are not untimely. He states some facts that African Americans have been waiting for more than three hundred years for their rights. He also mentions that when people ask him to wait, wait always means never. Another topic he makes a point about is that he talks about just and unjust laws.He agues that the morally, just laws are God’s laws which are equal to everyone. But segregation laws are unjust laws. He also states that unjust laws don’t follow the democratic p rocess in which black people are not allowed to vote because of segregation. He continues on by saying that a law can just be on paper, but can be function unjustly. He makes his point by saying that they should break laws that are unjust so they can become truly just. He shows some examples like the Old Testament, early Christians in Rome, Boston Tea party, and etc. Martin Luther King Jr. oes on his letter also talking about how he is disappointed in the church because they should see the justice in his movement and should help him out but they don’t do anything. But that will succeed without their help. He mentions how he wants to do this nonviolently because it will bring good attention rather than doing things violently and not right. Mr. King also brings a good point of the things that happened with Adolf Hitler. He sees the hypocrisy in our country. The United States army fights against Hitler because he is getting rid of all the Jews, just because.But yet in the United States, segregation against the black people is going on. Its like the United States is Hitler and the Jews are the black people. In conclusion, he sends this letter to the clergymen with all these points and arguments on why he is in Birmingham. He states reasons why he will keep fighting for his beliefs. Mr. King shows different examples of how segregation has been a problem and why it should be gone. He shares his thoughts and opinions to anyone that would hear him out and help his movement in any way.

Friday, September 27, 2019

Inflation targeting in monetary economics Essay Example | Topics and Well Written Essays - 750 words

Inflation targeting in monetary economics - Essay Example In the event that the inflation of a country is above the target, the bank raises its interest rates. In the long run, the action results to cooling down of the economy by bringing down the inflation rates. The remedy for inflation rates below the target involves lowering the interest rates. Consequently, there is acceleration in the economy and rise in the inflation rates after some time. Since investors in a country’s economy have a heads up to the inflation targets of the central bank, they factor in fluctuations in interest rates while making their investment decisions. Economists regard inflation targeting as one way of promoting a nation’s economic stability. The goals of inflation targeting are different across the central banks of various nations. However, an observable trend indicates that most central banks aim to stabilize prices in countries. In the United States, the Federal Reserve indicates that its main goals are to stabilize prices, have moderate and stable long-term interest rates as well as facilitate maximum employment through the policy (Bernanke 17). Other banks also list having stability in the exchange rates as among its primary objectives. New Zealand has reaped numerous benefits through inflation targeting. Once the subject of volatile inflation, it was the first country to seriously consider and implement inflation targeting as a way to achieve economic stability and growth. Currently, New Zealand boasts of low inflation rates and stable economic growth (Bernanke 33). Germany was also among others to take up inflation targeting as a productive monetary policy. However, varying dynamics of nations suggest that inflation targeting should not be taken up blindly. In the case of New Zealand, it emerges that there can be movements in policy instruments beyond the expectations of the central bank. This emerges from focusing on a narrow inflation target through strict implementation of inflation

Thursday, September 26, 2019

Renewable Energy Resources Dissertation Example | Topics and Well Written Essays - 3750 words

Renewable Energy Resources - Dissertation Example The fuel could be in solid state, or in liquid or gaseous form, and the resulting energy could be electricity, heat or a combination of the two, depending upon the nature of the fuel and the energy needs. Utilisation of biomass for harnessing energy is a common trend that is growing as new methods for energy extraction are developing. In UK, the supply of biomass is limited. With the growth of the building industry, the demand of biomass energy is increasing, and hence, there is a need for an import of biomass in accordance with certain regulatory clauses. Constant effort is being made for a high quality and cost-effective import and utilization. Nevertheless, UK is the leading country in the sector of biomass consumption for the production of energy, especially for use in the building sector, in Europe. The Two-Stage Process: Harnessing the biomass energy is a two stage process. The first stage is the conversion of solar energy into chemical energy that is stored in the various fuel s used to produce biomass energy. This conversion takes place during photosynthesis. 1/10 of the solar energy incident on earth is stored as bio-energy, and out of this, 90% is stored in the wood of the trees, hence, making it the most common biofuel in the building sector. The key point here is to note that this stage removes carbon dioxide from the atmosphere, hence decreasing the amount of the greenhouse gas. No other renewable energy source has this feature to it.

Alzheimer-Related Disabilities Assignment Example | Topics and Well Written Essays - 750 words

Alzheimer-Related Disabilities - Assignment Example However, before it reaches to that stage, she will need to undergo further neurological tests and speech tests every so often to determine the progress of the disease. She therefore needs to establish a fund for these expenses. She is currently living alone which is something that will have to change as the disease progresses to an extent that she cannot be able to carry out routine chores without assistance due to the degeneration. She is also bound to forget a lot of tasks which will necessitate one of her children to come live with her. It is important to maintain her housing as she needs familiar environment in order to cope better. As a result of the numerous tests and special attention for the patient, the disease will demand having a stable financial background. Ellen is only a secretary but the fact that she has worked for 34 years is a guarantee that she is entitled to a handsome social security fund. Since she will be having a disability, she will get the disability fund and once she is 65 years old, she will benefit from the elderly people allowances (Fijiura, 2010). As mentioned above, Alzheimer’s disease degenerate the brain through hardening of the arteries which leads to loss of mental skills and abilities. The individual is therefore deemed dependent and cannot perform normal functions such as the usual jobs and chores. In this case therefore, Ellen will not be able to perform her secretarial job or even her home chores effectively. She is bound to forget or lack ability to comprehend what is needed to be performed. Some of the early symptoms of the disease include loss of sense of time or even place; have a decline in activities such as those that she used to be able to perform and were easy now become difficult including being able to take a bath. There are changes in personality where she may become

Wednesday, September 25, 2019

Internet-Based Company and IT Systems Essay Example | Topics and Well Written Essays - 250 words

Internet-Based Company and IT Systems - Essay Example For instance, Google recently introduced "Google My Business," a platform that gives companies the opportunity to interact with customers. The company uses this application to interact with customers. The "Google My Business" integrates a variety of tools, such as Google Maps, Search, Hangouts, Insights and Google +. These tools allow business to manage their online presence at once (Nassivera, 2014). Through My Business, companies can manage information and respond faster to customer reviews. Additionally, the service enables businesses to have easy access to data about customers and their engagements. This implies that businesses using the IT tool are able to engage easily with their customers and respond faster to their queries, thereby helping build better customer relations. My Business tool also enables companies to add photos and videos about their businesses and respond to customer reviews with a lot of ease. Moreover, companies using the My Business are able to connect to customers through Google Hangout and Google+, thereby helping companies interact better with their customers (Nassivera, 2014). In the end, the companies are able to maintain close contact with customers thereby helping build a better customer relation and loyalty. Nassivera, J. (2014, June 12). Google introduces My Business service to improve company and customer relationship. HNGN, p. 1

Tuesday, September 24, 2019

Explain why art is something that has great value both monetarily as Essay

Explain why art is something that has great value both monetarily as well as a reflection of the highest achievements of humankind - Essay Example Art has a great value monetarily, not only because it can obtain high prices, but also because it inspires artists to continue their craft. In the world of the arts, artists are either making money or struggling and poor. Despite the lack of financial compensation, highly-paid artworks drive artists to continue making art that has different purposes and meanings. They believe that they are making something that has eternal value to present and future generations. The monetary value of art also inspires young artists, which ensures the continuity of the arts. Art also has social significance because it connects people, as they find personal and/or collective meaning in art. Art becomes a manifestation of the highest achievements of humankind, when people find something valuable in it. These values provide eternal life to artists and their works. For those who appreciate art and find it valuable, art changes people’s thinking and actions. Sometimes, art can also help change the world and turn it into a better place. Art has financial and social values because people provide these values. It is through their appreciation and interpretation of art in their lives that breathes purpose into art. Art is not always just something to be seen and consumed aesthetically. Sometimes, it also provokes intelligent thoughts that can spark individual and collective changes. Sometimes, art can also transform societies and make humanity work toward their greater

Monday, September 23, 2019

A Brief Review of Creativity Essay Example | Topics and Well Written Essays - 250 words

A Brief Review of Creativity - Essay Example The idea that creativity is a result of brain function is based on observations of patients who experienced the split-brain operation (in them, corpus callosum was cut completely). The authors of the article present brief descriptions and examples of how patient with split brain behave in different situation. Then, the authors describe the fundamental finding that the hemispheres can function both independently and simultaneously. In this regard, Bogen and Bogen present their views on creativity and lack of creativity in the end of the article. More specifically, they state that corpus callosum plays an important role in creativity for it transfers information between the two hemispheres. For creativity, a partial hemispheric independence is important as well due to the fact that it is responsible for the dissociation of different stages creativity goes through in its development. While the above-mentioned stages of creativity take place in different hemispheres, corpus callosum passes the information obtained at these stages from one hemisphere to another, and it is this transfer which results in creativity. Bogen, J. E., and J. M. Bogen. "Split-Brains: Interhemispheric Exchange in Creativity."California Institute of Technology. N.p., 2003. Web. 18 May 2015.

Sunday, September 22, 2019

Sample Statement of Purpose for Learning Technologies Essay Example for Free

Sample Statement of Purpose for Learning Technologies Essay I have enjoyed sharing my ideas and thoughts with other throughout my education years whether as a teacher or a student. I chose elementary education as a profession in classroom technology particularly because of many reasons. First, I think this major will help me a lot to understanding children who are the basic part of our societies. Also, I believe this major will increase my knowledge about their needs in our daily life which will eventually lead to an appearance of a new educated generation. This major which is in particular about the technology in classroom will also develop my skills in teaching by using the newest technology in the world to create a suitable atmosphere for the children. However, since I am from a developing country, which is Saudi Arabia, and based on recent observations on the general situation of education in my country, the use of technology has become an important part of the education in our schools and universities. So, I should learn some new ways of teaching to help my country and the children to generate good educators in different fields of study. Because of all above reasons, I have decided to pursue my education in this major to be an effective and helpful person in my society. During my experience in teaching back in Saudi Arabia for more than ( ) years, I was in a deep contact with children and I became familiar with their needs and aware about the effective ways to deliver any information to them. One of those effective ways is use of technology in classrooms which has many features that can enable the children to understanding the subjects’ materials easily and effectively. Therefore, I believe that ( University name ) has very excellent program for this major that will develop my skills in teaching and dealing with children. Also, I hope to learn through this program how to use the technology properly in classrooms. I am interested in the study of the children behavior and how to use the technology to help them out to achieve their goals. I used to do a lot of research papers about the technology in schools and classrooms throughout my college years. I believe these papers will assist me in my new study as they helped me in my teaching experience before. I think my experience beside those papers will give me a starting point in my future research to create new ways for teaching children by using the new technology which is thriving now back home. From an early age I have learned that working hard is an important concept and everybody should know it in order to succeed in their life and that concept is one of my personalities that make me confident about enrolling in this program. I feel optimistic about my graduate studies because I think when the person is an ambitious in the life, he or she won’t face any obstacles in their way to success and that is what I feel toward myself.

Saturday, September 21, 2019

Null Hypothesis And Alternative Hypothesis Philosophy Essay

Null Hypothesis And Alternative Hypothesis Philosophy Essay In order to survive in the business world, business units today are forced to innovate and launch the products immediately in the market. But this is easier said than done. Numerous factors come into the picture for this to materialise. Notably among them is the fact that too much cost factor which comes into the picture. For the product launching is well planned and thought off activity. The activities include conducting market surveys which in plain sense means that the business units are required to conduct or determine the feasibility of the new product within a limited area and then based on the results they take further course of action i.e. go ahead with the launch of the product or to drop the project altogether. In other words, business units conduct sample surveys i.e. obtaining the response on a small piece of the larger picture and then based on the results of the small piece, estimate the likely response on the larger piece of the picture. The small piece is known as the sample and the larger piece is known as the population. Thus the concept of sample and population plays a vital role and assists the management in taking core decisions which may or not prove fruitful in the survival of the business. In order, to take decisions based on the sample and to estimate the population parameters business units are required to start with some of the assumptions or the hypothesis. And, based on assumptions or hypothesis about the population it is tested meaning that whatever the assumption that they started with, whether the assumption was correct or incorrect. Thus we have hypothesis testing. Let us take an example to illustrate what has been said above. Suppose, the business units want to bring in a new product in the market which will increase the market share and hence the profitability of the business unit. In this case, the hypothesis would be introduction of new product will increase the profitability and based on this the survey would be conducted. The results of analysis of the data will reveal whether the hypothesis was correct or incorrect. This unit will cover the basics of hypothesis and its testing; the steps required to test the hypothesis. This unit will also cover the types and characteristics of hypothesis and the like. Objectives After studying this unit, the reader will be able to: Understand the basic concepts of hypothesis Understand the various types and the characteristics of hypothesis Understand the steps involved in the testing of hypothesis Understand the two tailed and the one tailed tests involved in the testing of hypothesis Understand the criterion when to accept or when to reject the hypothesis Understand the manner in which decisions are to be taken on the basis of the results arrived during the process of testing of hypothesis 6.2 Defining Hypothesis In order to discuss the basics of hypothesis testing in detail let us now, define what is meant by hypothesis. Simply speaking, hypothesis is a unit of the inferential statistics (i.e. the branch of statistics which is used to infer information on the collected data) which is used to test a claim about the larger portion (which is called population) based on the data collected from the smaller part known as sample. In other words hypothesis testing is the process of staking claim based on the values obtained from the sample. Let us take an example in order to drive home the point illustrated above. A manufacturer involved in the manufacturing of types claims that the average life of their tires will last at least 70,000 kms. We want to test the claim made by the manufacturer. The process we will adopt is to take a sample of tires, run them until they see how many kms. on average they have lasted. If the sample has lasted over 70,000 kms, then we do have the reason to believe that the claim is correct and that all the other tires they produce will also last 70,000 kms. miles. In arriving at this conclusion, we may commit the following We may incorrectly say the tires do not last at least 70,000 kms when in fact they do last We may incorrectly say the tires do last at least 70,000 kms when in fact they do not Thus, we may commit some errors during the process of staking the claim to the hypothesis we have formulated. This aspect will be covered in next section Self Assessment Questions True or False Managers are required to make decisions Hypothesis is an assumption about something which is taken to be true We may commit some errors in the process of testing of hypothesis 6.3 Characteristics of Hypothesis Having understood the definition of hypothesis, let us now understand the characteristics of hypothesis. The following are the characteristics of hypothesis. A hypothesis is based on reasoning which appears to be justified This simply means that the hypothesis we have formulated should be based on the previous research and the hypothesis should follow the most likely outcome not the exceptional outcome. For example, we should form the hypothesis regarding the launching of new product on the basis of the previous data which was analysed and which prompted us to take further steps such as market research and the like A hypothesis should provide a reasonable explanation for the outcome which is to be predicted This means that the hypothesis formulated should not focus on the unrealistic outcome i.e. the hypothesis should be based on the realistic scenario. For example, an hypothesis such as our new software will surpass the sales of the software dealer who is leading the software market or that our software will sell very well on the surface of the moon. All these are unrealistic. A hypothesis should clearly state the relationship between the variables that are defined This simply means that the hypothesis should not be vague. It should be in plain simple terms and in a language which is simple to understand. For example, the hypothesis that the MIS report will be printed somewhat in 3 to 4 minutes is ambiguous and confusing. A hypothesis defines the variables measurable terms This means that the hypothesis focus on the aspects such as who all would be affected; who are the players in the process and the like. For example, hypothesis, that the product will work correctly for 2 months for small children. A hypothesis is testable in a given or sufficient amount of time This means that the hypothesis is tested within a finite amount of time. An hypothesis which cannot be tested within the finite amount of time will never be tested nor accepted Self Assessment Questions Fill in the blanks A hypothesis is _________ in a given period of ______________ Hypothesis defines __________ in measurable terms Hypothesis should define the ________ between the variables 6.4 Types of Hypothesis Having understood the basic terminology of hypothesis let us now discuss the types of hypothesis. Though we have just scratched the types of hypothesis, let us now go deeper into the detail of types of hypothesis. Hypothesis are of various types. Some of them are discussed below Null hypothesis Alternate hypothesis Simple Hypothesis Complex hypothesis Null Hypothesis This hypothesis is formulated when the statistician believes that there is no relationship between two variables or when there is insufficient information to formulate a state a research hypothesis. It is denoted by H0 Alternate hypothesis This hypothesis is the opposite of Null hypothesis. it is formulated then the researcher believes that there is sufficient information to believe that there is relationship between the variables. It is represented as H1 or H µ Simple hypothesis This hypothesis predicts the relationship between an independent variable and a dependent variable. Both the variables must be single variables    Complex hypothesis This hypothesis is used to predict the relationship between two or more independent variables and two or more dependent variables Examples of different types of Hypothesis Health related education programmes influence the number of people who smoke Newspapers affects peoples living standard Absenteeism in classes affects exam scores Lower levels of exercise is responsible for increase in weight Self Assessment Questions True or False Complex hypothesis is used to predict the relationship between two or more independent variable with two or more dependent variables Alternate hypothesis is opposite to null hypothesis 6.5 Hypothesis Testing Having understood the various types of hypothesis let us dwell on the important point of hypothesis testing. As stated above hypothesis means that we verify the claim on the larger unit based on the data and the results obtained by performing statistical tests on the data. let us now look at the steps involved in the testing of hypothesis. the following are the steps : Describe in a statement about the population characteristic for which the hypotheses is to be tested State the null hypothesis and depict as Ho State the alternative hypothesis depict it as H1 or Ha Identify and display the test statistic that will be used Identify the region of rejection region Is it on the upper, lower, or on the two-tailed test Determine the critical value that will be associated as a, the level of significance at which the test is to be conducted Compute the quantities in the test statistic State the conclusion based on the computed statistics meaning that it is now to be decided as to whether reject the null hypothesis, Ho, or accept the alternate hypothesis. The conclusion is dependent on the level of significance of the test. Figure 1 provides a graphical view of the steps involved in the testing of hypothesis Figure 1 Steps involved in the testing of hypothesis 6.6 Difference between Null Hypothesis and Alternative Hypothesis In the previous units we have understood the basics of null hypothesis and alternative hypothesis, let us now discuss the difference between these types of hypothesis. the following are the differences Null hypothesis is used to describe the prediction while alternative hypothesis describes other possible outcomes. For example, if we predict A is related to B which is null hypothesis while the alternative hypothesis will be A is not related to B meaning that A can be teacher of B, A can be mentor of B and so on The alternative hypothesis can be negative but it does not necessarily mean a negation of null hypothesis but rather that it is a measure of finding out whether the null hypothesis is true or not meaning that whether it should be accepted or it should be rejected Alternative hypothesis provides an opportunity to look at other things and other possibilities where as null hypothesis provides the presence or absence of the same meaning that when we deal with null hypothesis our focus becomes restricted while in the case of alternative hypothesis our focus needs to be wider 6.7 Decision Rule Decision rules are the procedures that enable us to determine whether the findings of the observed samples are in sharp contradiction i.e. there is significant difference from the results that were expected and which will thus help us to decide whether to accept or reject hypotheses are called rules of decision or simply decision rules. Let us take an example in order to illustrate what has been said with regard to decision rule. Suppose that we toss a coin 50 times and get head 42 times and if we had the null hypothesis that the coir is fair. Now in this scenario, there is sufficient reason to believe that the coin is biased based on the output obtained although we may be wrong in this manner. In the current scenario, the observations are saying something else in comparison to our hypothesis, hence, we are in a dilemma as to accept or reject the hypothesis. Procedures , which assist us in deciding whether to accept or reject the hypothesis when there is significant difference between the observed and the stated are know an Decision Rules. Type I and Type II errors It is in situations like the above, that we may commit errors or mistakes which are classified as Type I or Type II errors. Type I error is when we reject the hypothesis when it should have been accepted Type II error is when we accept a hypothesis when it should have been rejected From the above definitions, in both the cases a wrong decision has been made. Hence, it becomes imperative that we need to minimize the errors while making decisions. Level of Significance While testing the given hypothesis the maximum risk that we can take for Type I error is called the level of signi ¬Ã‚ cance of the test. This is denoted by Greek letter Alpha ÃŽÂ ±. It is decided before hand so that they do not influence the choice of our decisions. 6.8 Two tailed and one tailed tests In order to understand the concept of two tailed and one tailed tests, consider the following scenario. Let us have a null hypothesis H0  and an alternative hypothesis H1. We want to conduct the test and determine whether we should reject the null hypothesis in favour of alternative hypothesis. Thus, we have two different types of test which can be performed viz. One Tailed test and Two Tailed test One-tailed  test seeks to look for an increase or decrease in the parameter under consideration while two-tailed  test seeks to look for any change in the parameter We can carry out the test at any level 1%, 5% or 10% are the common levels. For example, when we perform the test at a 5% level it means that there is a 5% chance of wrongly rejecting H0 that is null hypothesis on the other hand If we perform the test at the 5% level and decide to reject the null hypothesis, we say that there is a significant evidence at 5% to suggest that the hypothesis is false. One-Tailed Test For the one tailed test we choose a critical region. In a one-tailed test, the critical region will have one part. If the sample value lies in this region, we will reject the null hypothesis in favour of the alternative On the other hand , if we want to look for definite decrease. Then the critical region will be to the left. Example Suppose we are given that in a  Poisson distribution  and we want to test hypothesis on the mean,  based upon a sample of observation 3. Suppose the hypotheses are: H0:  l  = 9   H1:  l   We want to test if it is reasonable for the value observed to be 3 to have been derived from Poisson distribution with having a parameter value of 9. What is the probability that the value as low as 3 has come from a Poisson distribution have the value 9? P(X  Ãƒ ¢Ã¢â‚¬ °Ã‚ ¤ 3) = 0.0212 (this has been obtained from Poisson table) The probability is less than 0.05, which means that there is less than a 5% chance that the value has come from a Poisson(3) distribution. The null hypothesis should be rejected in favour of the alternative at the 5% level. Two-Tailed Test In a two-tailed test, we look for either an increase or a decrease. Hence, for example, H0  might be that the mean is equal to 9 (as before). This time, however, H1  would be that the mean is not equal to 9. So, In this case, therefore, the critical region has two parts: Example Lets test the parameter p of a  Binomial distribution  at the 10% level. Suppose a coin is tossed 10 times and we get 7 heads. We want to test whether or not the coin is fair. If the coin is fair, p = 0.5 . Put this as the null hypothesis: H0: p = 0.5 H1: p à ¢Ã¢â‚¬ °Ã‚   0.5 Because this is a 2-tailed test, the critical region also has two parts. Half of the critical region is to in the right and other half is in the left. So the critical region contains both the top 5% of the distribution and the bottom 5% of the distribution (as we are testing at the 10% level). If H0  is true, X ~ Bin(10, 0.5). If the null hypothesis is true, what is the probability that X is 7 or above? P(X à ¢Ã¢â‚¬ °Ã‚ ¥ 7) = 1 P(X Is this in the critical region? No- because the probability that X is at least 7 is not less than 0.05 (5%), which is what we need it to be. So there is no significant evidence to reject the null hypothesis at 10% level of significance 6.9 Procedure of Hypothesis testing Having understood the basics of hypothesis, let us now dwell on the procedure which is to be followed in the testing of hypothesis. The following are the steps that are to be followed. State null hypothesis and alternative hypothesis State the level of significance. This gives us the tabulated values Select the appropriate test Calculate the required values for the test Conduct the test Draw the conclusions 6.10 Summary A hypothesis is necessary in todays business world as the managers are required to take decisions and they need to have a starting point Hypothesis is widely used in the conduct of market surveys The concept of sample and population is widely used in the testing of hypothesis Hypothesis is a unit of inferential statistics Hypothesis is based on reasoning which appears to be justified Null hypothesis is formed when there is n relationship between the variables Alternative hypothesis is the reverse of null hypothesis Decisions rules provide the basis for accepting the or rejecting the hypothesis Type I error is when we reject the hypothesis when it should have been accepted Type II error is when we accept the hypothesis when we should have rejected it 6.11 Terminal Questions What is the significance of hypothesis testing? What is meant by Type I and Type II errors? Explain with examples What is the difference between Null hypothesis and Alternative hypothesis? Explain the steps involved in the testing of hypothesis. 6.12 Answers Self Assessment Questions True False True Testable Time Variables Relationship True True 6.13 Suggested Reading Books Testing statistical hypothesis, Lehmann, Joseph Hypothesis testing with SPSS, Jim Mirabella Fundamentals of Statistics, Michael Sullivan Fundamentals of Statistics, S.C. Gupta Fundamentals of Statistics, Trueman Lee Kelly Introductory Probability And Statistical Applications, Meyer Fundamental of Statistics, Vol II, Goon, Gupta and Dagupta An Outline of Statistical Theory, Vol I, Goon, Gupta and Dagupta A Basic Course in Statistics, Clarke, Geoffrey and Cooke, John Wiley Sons Basic Statistics, Nagar Das Quantitative Techniques for Decision Making, Anand Sharma Statistics for economists: A beginning, John E. Floyd The Elements of Statistical Learning, Trevor Hastie, Jerome Friedman. Introduction to Statistical Thought, Michael Lavine Web Resources en.wikipedia.org/wiki/Statistical_hypothesis_testing www.slideshare.net/vikramlawand/test-of-hypothesis www.sagepub.com/upm-data/40007_Chapter8.pdf www.iasri.res.in/ebook//2/4-TEST%20OF%20HYPOTHESIS.pdf www.math.uah.edu/stat/hypothesis/index.html www.angelfire.com/wv/bwhomedir/notes/z_and_t_tests.pdf www.20bits.com/article/hypothesis-testing-the-basics www.amstat.org/publications/jse/v11n3/java/Hypothesis/ math.bu.edu/people/nkatenka/MA113/Lecture_10_Notes.pdf www.pstcc.edu/facstaff/jwlamb/Math1530/7.2rvsd.ppt 6.14 Glossary Aggregate  It is the collection of small units which results in one complete entity. For example the aggregation of the total inhabitants of towns and villages and mega cities results in the population of the country Alpha Level  The probability that the statistical test will find difference between the groups which is significant when there are none. This is also termed as the probability of making a Type I error or as the significance level of statistical test. Alternative Hypothesis  The hypothesis that states that there is some difference between two or more groups. It is the alternative to null hypothesis, which states that there is no difference among the groups. Analysis of Variance (ANOVA)  A test that determines whether the means of two or more groups is significantly different. Association  It is a type of relationship between objects or variables. Average  A single value which may be mean, median or mode and represents the typical, normal, or the middle value of a given set of data. Axiom  A statement widely accepted as truth. Bell-Shaped Curve  A curve which is the characteristic of a normal distribution, which is symmetrical about the mean. The area under the normal curve is 1.0. Beta Level  It is the probability of making an error due to the result of the chance variations when in actuality they are due to the differences of the result of the experimental manipulation or intervention. It is also referred to as the probability of making a Type II error. Bias  They are the influences that contribute to the distortions of the results Categorical Data  They are also referred to as the nominal data. They are for indicative purpose only Causal Analysis  An analysis that seeks to establish the cause and effect relationships between variables. Central Tendency  A measure that describes the central characteristic of the distribution. Comparability  It is the quality of two or more entities that are to be evaluated for their similarity and differences. Confidence Interval  A range of estimated values that provides the best estimate regarding the populations values. Confidence Level  It is the percentage which represents the number of times that a confidence interval will include the true population value. Consistency  It is the process in which similar responses are demonstrated throughout the activity / event. Constant  It is the value which does not change Descriptive Statistics  It is the basic statistics that is used to describe and summarize data. Focus Group  An interview conducted with a small group of people, all at one time, to explore ideas on a particular topic. Multivariate Analysis  It is the analysis of several independent variable on the dependent variable. Mutually Exclusive  It is when the happening of an event does not disturb or alters the happening of another event. for example, in tossing of coin, the appearance of head is mutually exclusive to the appearance of tail as any one of them say head, does not allow the other to happen simultaneously. Nominal Scale  It is a scale that allows for classifying of elements into several mutually exclusive categories which are based on defined features but no numeric. They are just used for identification purposes. For example, the shirts worn by players in a football match. The number on the shirts represent the identification of the player only. Normal Curve  It is the curve, which is bell shaped in structure. It is formed when the data having normal distribution is plotted. Normal Distribution  It is the distribution that describes a frequency distribution comprising of data points which resembles a bell shape structure. The normal distribution shows important properties that are necessary for performing various statistical tests for different types of applications. Null Hypothesis  It is the hypothesis that states that there is no difference among and between the groups. It is in sharp contrast to alternative hypothesis that states that between two or more groups there is some difference Observation Unit  It is the actual unit which is subjected to observation during the course of study. 6.15 Case study Let us assume that a manufacturer of the light bulbs wants to produce bulbs with a mean life of 1000 hours If the lifetime is shorter, he/ she will lose customers to his / her competitors; if the lifetime is longer, he / she will have a very high production cost because the filaments will be excessively thick. In order to see whether the production process is working properly a sample of the output is taken to test the hypothesis A two tailed test is used because he / she does not want to deviate significantly from 1000 hours in either direction. Therefore the null hypothesis is rejected.

Friday, September 20, 2019

New Zealand Health and Disability Policy Analysis

New Zealand Health and Disability Policy Analysis Policy focus for Disability The people with inabilities are the people who have whole deal physical, mental, sagacious or material deterrents with in correspondence with diverse limits may discourage their full and practical enthusiasm toward general society eye on a comparable reason with others. A solitary individual with failure by and large obliges some sort of systematized mental test conclusions and the estimation of down as far as possible. Insufficiency Rights International has involved with a multi-year campaign to accomplish general recognized that the evil utilization of young people and adults with incapacities can constitute torment through our reports on Turkey, Romania, Serbia, the United States and our indictment against Paraguay in the Inter-American Commission on Human Rights. Regardless of the way that the widespread gathering has starting late made extraordinary strides in the recognized of the benefits of people with inabilities, the isolation and abuse of people with incapacities was obvio usly not seen as moving to the level of human rights sick uses associated with the most anomalous measure of overall criticism: torment. To some degree, this is because of the overall human rights gathering fail to test the instances of helpful powers that treatment practices were remedially crucial or legitimate. Through watchful examination and reality finding, Disability Rights International has had the ability to display that these practices are awful, perilous, and not sensible as treatment. Education and training Trying to source recorded evidence as to Maori perspectives of impediment was to a degree risky in light of a nonappearance of composing on insufficiency. The things which we can look at when examining failure in Maori are, firstly, the impact of history and Treaty of Waitangi. Besides the constitutions mind structure. Third one is money related effects. Fourthly, customary sustenance and resources all in all the qualification amidst Maori and Pakeha perspective of impairment. The New Zealand Education Act of 1877 exhibited vital normal and free guideline for New Zealand kids who were between ages of seven and 13. In 1907 the Education Amendment Act began the change of specific schools and classes for adolescents who were perceived as imperfect. This infers a youth who, not being blockhead or dolt and not being just backward, is by reason of mental or physical flaw unequipped for tolerating true blue benefit from establishment in a standard school however is not deficient by reason o f such surrender of getting, benefit from heading in an one of a kind school or class (Mitchell Mitchell, 1987, p.14). New Zealand Public Health and Disability Act was introduced in 2000. The purpose behind this exhibit is to publicize the safe acquisition of wellbeing and failure organizations to the overall public, engage the establishment of consistent and sensible standards for giving wellbeing and inadequacy organizations to individuals all in all safely, help suppliers of wellbeing and debilitation organizations to expect risk for giving those organizations to the all-inclusive community safely and eventually to invigorate suppliers of wellbeing and powerlessness organizations to reliably improve the way of those organizations. The code of Health and Disability has diverse costumer rights. Right to be approached with reverence, right to adaptability from partition, impulse, baiting, and abuse, right to appreciation and flexibility, right to organizations of a fitting standard, right to fruitful correspondence, right to be totally instructed, right to settle on a good choice and give taught conc ur, right to help and rights to valuation for indicating or investigation, right to grumble. Business regulations combining work and care giving The core of developing and powerlessness methods is to help elderly people to continue lying in their own specific homes and to help people with utilitarian confinements to share as totally as could sensibly be normal in the general population eye. Despite developing strategies, for instance, developing set up, there are debilitation methodologies orientated towards understanding an exhaustive society that is non-handicapping and engages all people to share. Suppliers worth planning for paid gatekeepers, and from their perspective it is fundamentally a threat organization segment. More especially, suppliers perceived planning as a methodology to improve results for clients, and redesign the reliability, conviction, respect toward oneself and obligation of the paid watchmen to do their commitments. The bigger piece of suppliers (n = 392, 93%) have an arrangement mastermind set up, with 90% indicating get ready was required; then again, there were no genuine conclusions of non-support. This exhibits that there necessities to be more direction and planning provided for people to deal with this issue. There also needs to be more watchmen to offer attention to invalid people. In order to influence more people to work in the social protection industry government can grow the wages and diminish charges. Administration of Health can similarly influence private business to cooperate with attention giving. This is conceivable by opening more private orgs to give the specialists offices and rest homes with arranged gatekeepers and other wellbeing specialists. To give fitting thought to incapacitate firstly, we need to widen the thought of sensible acclimations to the welfare state. For this circumstance, we need to counter contemplations that welfare portions are just an adversity to the countrys economy. Additionally, defend and expand the rule of universalism. It can be described as religious, philosophical and philosophical thoughts. In this way, it can be used to recognize particular statutes considering all people in their creation. At last, we need to make systems for passing on organizations and helping which are co-made with the people who use such organizations. The private section, with its focus on profit and key commitment to stakeholders, can never work in the same empowering course as stand out from open division. This gathers that New Zealand Health and Disability needs a couple of changes as it was appropriated in the year 2000. Administration of Health can in like manner take after the principles gave by the WHO. Government can in like manner utilize more money as a part of the wellbeing zone, guideline and associations. This will urge more people to end up social protection specialists and will be valuable for the soundness of New Zealanders. References Jorgensen, D., Parsons, M., Reid, M., Weidenbohm, K., Parsons, J., Jacobs, S. (2009). The providers’ profile of the disability support workforce in New Zealand.Health Social Care In The Community,17(4), 396-405. doi:10.1111/j.1365-2524.2008.00839.x Fortune, K. (2013). The impact of policy and legislation on Maori children with special needs in Aotearoa/ New Zealand.Support For Learning,28 (1), 41-46. doi:10.1111/1467-9604.12014Â  Retrieved from healthedtrust.org.nz/ Donations, childcare and housekeeper tax credits (Tax credits (reducing the amount of tax you pay)). (n.d.). Retrieved from http://www.ird.govt.nz/income-tax-individual/tax-credits/dch-taxcredits/

Thursday, September 19, 2019

The Fifty - First Dragon Essay -- essays research papers

â€Å"The Fifty - First Dragon†   Ã‚  Ã‚  Ã‚  Ã‚  Settings: The first setting is in a knight school where Gawaine is taught how to be a knight. It also takes place in the forest where he beheads all the dragons and is almost fooled into being eaten.   Ã‚  Ã‚  Ã‚  Ã‚  Plot: This story is about a student becoming a knight with no spirit at all named Gawaine le Coeur-Hardy. He was considered the least promising of all the pupils. The headmaster of the school thought he make better of Gawaine. He discussed about Gawaine with the Professor of Pleasaunce about how to make him more enthusiastic about training as a knight. Then they thought about training him as a dragon slayer. They knew that slaying dragons was dangerous but they knew they could find someway to trick him. The headmaster said that after Gawaine’ s training he would give him a magic word. He trained for a few months using papier-mà ¢chà © and wooden dragons using a battle-ax as a weapon. Gawaine felt that it was going to be a lot harder to behead a dragon later on. When a dragon ate the lettuce patch, they skipped his test and gave him his diploma, his battle-ax, and his magic. The magic word was Rumplesnitz. The headmaster said that if he says this word befo re slaying a dragon, he would be perfectly safe. When he goes to slaughter his first dragon, the dragon rushes towards him quickly, but he has enough time to say the magic word and he beheads the dragon. He goes out slaughtering many dr...

Wednesday, September 18, 2019

Thomos Hardy The Mayor Of Cast :: essays research papers

Thomas Harding does an admirable job narrating the, The Life and Death of The Mayor of Casterbridge, Mr. Henchard, as well as the various other characters that influenced the phases of Mr. Henchard's downfall to prosperity and than again to his self-inflicted destruction. As self-inflicted as King Saul's death in Samuel 1 in the Bible. The narrative of King Saul's life follow comparable steps as Mr. Henchard's. In both narratives both men engage in a trusted consanguinity with another man who were existent for the majority of the protagonists' chronicle. In Thomas Hardy's, The Mayor of Caterbridge, the relationships between Mr. Henchard and Donald Farfrae are overwhelmingly alike as distinct as that to King Saul and David. In the beginning of the novel, The Mayor of Casterbridge, Mr. Michael Henchard is described "of fine figure, swarthy, and stern in aspect" and had a "walk of the skilled countryman" and "showed in profile a facial angle[…]to be almost perpendicular." (I,1). Also stated is that Mr. Henchard's "elbow almost touched (his wife's) shoulder" while walking beside each other, implying that he was a very tall man. (I,1) Saul from the Bible is also described as "as a handsome young man" who "stood head and shoulders above the people." (1 Sam 9:2) While both men were accompanied with someone of inferior status, Henchard with his wife and Saul with his servant, they were in search of something, Saul of his asses and Henchard of work, when their lives were altered. Mr. Henchard and Saul both fell asleep in a dining establishment and awoke to find that their lives had changed perpetually. Spouseless and childless Mr. Hencha rd moves and spends the bulk of his life in Casterbridge. It is later revealed in the story that he the mayor of Casterbridge. Saul is also chosen to be a governmental leader of all of Israel as Mr. Henchard of all of Casterbridge. In Casterbridge, Mr. Henchard sought for an assistant, and this is where Donald Farfrae is first introduced. Alike in the Bible King Saul seeks a man to "remain in [his] service" (1 Sam 19:22) for, he also needs a partner to help him in some manner. Both new characters are described as musicians, but Mr. Farfrae is just passing though Casterbridge, and has no intentions of staying. At first, Farfrae declines Henchard's invitation to stay and help him run business of Casterbridge, but later agrees to stay because of Henchard's persistence. Thomos Hardy The Mayor Of Cast :: essays research papers Thomas Harding does an admirable job narrating the, The Life and Death of The Mayor of Casterbridge, Mr. Henchard, as well as the various other characters that influenced the phases of Mr. Henchard's downfall to prosperity and than again to his self-inflicted destruction. As self-inflicted as King Saul's death in Samuel 1 in the Bible. The narrative of King Saul's life follow comparable steps as Mr. Henchard's. In both narratives both men engage in a trusted consanguinity with another man who were existent for the majority of the protagonists' chronicle. In Thomas Hardy's, The Mayor of Caterbridge, the relationships between Mr. Henchard and Donald Farfrae are overwhelmingly alike as distinct as that to King Saul and David. In the beginning of the novel, The Mayor of Casterbridge, Mr. Michael Henchard is described "of fine figure, swarthy, and stern in aspect" and had a "walk of the skilled countryman" and "showed in profile a facial angle[…]to be almost perpendicular." (I,1). Also stated is that Mr. Henchard's "elbow almost touched (his wife's) shoulder" while walking beside each other, implying that he was a very tall man. (I,1) Saul from the Bible is also described as "as a handsome young man" who "stood head and shoulders above the people." (1 Sam 9:2) While both men were accompanied with someone of inferior status, Henchard with his wife and Saul with his servant, they were in search of something, Saul of his asses and Henchard of work, when their lives were altered. Mr. Henchard and Saul both fell asleep in a dining establishment and awoke to find that their lives had changed perpetually. Spouseless and childless Mr. Hencha rd moves and spends the bulk of his life in Casterbridge. It is later revealed in the story that he the mayor of Casterbridge. Saul is also chosen to be a governmental leader of all of Israel as Mr. Henchard of all of Casterbridge. In Casterbridge, Mr. Henchard sought for an assistant, and this is where Donald Farfrae is first introduced. Alike in the Bible King Saul seeks a man to "remain in [his] service" (1 Sam 19:22) for, he also needs a partner to help him in some manner. Both new characters are described as musicians, but Mr. Farfrae is just passing though Casterbridge, and has no intentions of staying. At first, Farfrae declines Henchard's invitation to stay and help him run business of Casterbridge, but later agrees to stay because of Henchard's persistence.

Tuesday, September 17, 2019

Herman Miller Business Case Essay

1. Executive summary Herman Miller, an environmental leader in the office furniture industry that offers a wide variety of products including seating, systems furniture, filing storage, desks, tables and health care. In 1989, the company decided to adopt a triple-bottom-line philosophy, so it established and changed company’s environmental direction by adopting â€Å"Perfect Vision† initiative that targeted zero landfill, zero hazardous, waste generation, zero air and water emissions. In 1997, the company decided to implement a cradle-to-cradle (C2C) protocol based on eco-effectiveness vs. eco-efficiency and Waste equals food; which consisted of four key elements: biological and technical nutrients; green-yellow-orange list disassembly, recyclability and recycled content. The C2C approach focused on minimizing toxic pollution and reducing natural resources waste. After years of extensive work, in 2001, the company decided that it was time to implement a C2C design protocol on a product that would contain recyclable materials from beginning to end; Mirra chair project was launched. Herman Miller worked toward the design process, manufacturing, engineers, supply chain managers, manufacturing associates, design consultants, trained over 300 employees, worked with suppliers to find substitutes eco-friendly materials, performed raw material assessment, met with people from sales and marketing and discussed several options for closing the loop by recycling the material from Mirra chair. The major issue the company faced was determining the material that was going to be used for the arm-pad skin: polyvinyl chloride (PVC) versus thermoplastic urethane (TPU). PVC was known to be inexpensive and provided to be durable, scratch resistant and soft; but violated the standards of the C2C protocol. PVC had bad press due to its toxicity during manufacturing process and when it was burned or incinerated. In contrary, TPU showed that had acceptable quality characteristics; prove to be even more scratch resistant than PVC, but raw material cost was twice of PCV. Development and supply chain management teams preferred to proceed with PVC while the design for environment (DfE) team wanted to press forward with TPU. 2. Introduction 2.1 Company background Herman Milller was founded as a Michigan Start Furniture Company in 1905. In 1923 D.J. De Pree purchased it, renamed it after his father-in-law and grew the company into an internationally acclaimed furniture design house. Herman Miller is considered as one of the top four suppliers in the US office industry that offers suite office furniture including seating, systems furniture, filing, storage, desks, tables and healthcare furniture. In 2001 annuals sales were about $1.5 billion dollars. In 1989, the company decided to move toward environmental sustainability by changing company’s environmental policy and direction by adopting a cradle-to-cradle (C2C) design protocol for environmental sustainability. The cradle-to-cradle approach will emulate nature regenerative cycle at the end of the life cycle. C2C redesigned industrial processes by minimizing toxic pollution and reducing waste. In 2001, a Design for Environmental (DfE) team was formed to design and develop a new product. Mirra chair would be the most advanced and complete application of the C2C design protocol among any product manufacturer to date. 3.2 Identification of key issues facing the company * In 2002, the company suffered a decline in sales due to economic crisis and pre-internet-bubble where many of its customers cutback or dissolved. * The company realized that the ways its products were designed generated waste in the production process. * Cradle-to-grave process used by the company at the time, released toxic material into the environment. * Products were useless waste at the end of the useful lives. * The major key issue that the company faced when launching the design protocol of Mirra chair was to decide the type of material that was going to be used for the arm-pad skin: polyvinyl chloride (PVC) versus thermoplastic urethane (TPU) * Another relevant issue was the collection of Mirra chair after the end of its life cycle. DfE team were evaluating three alternatives: Herman Miller to collect chairs; retailers to collect the chairs; third party company would collect them or customer could return them directly. 3.3 Issues facing the company and/or industry * Herman Miller international market was significant. Most of Herman Miller’s customers were multi-national; therefore, tighter environmental regulations contributed to realize that the company needed to change its sustainability approach in order to stay ahead of the industry standard. * Moving toward environmental sustainability implied to review and redesign industrial processes that would generate less toxic pollution and deplete natural resources. 3.4 Opportunities for the company * Leader of residential, office furniture and workspace design. * One of top four suppliers in the U.S. office furniture industry. * Company offered innovative good designed and high quality products. * Sustainability strategy was one of their competitive advantages. * Company stay ahead of the game by setting new industry environmental standards. 3. Problem identification and analysis The company analyzed that the way their products were designed using the cradle-to-grave process released toxic material into the environment and generated waste that could be minimized or avoided. Tighter environmental regulations help to realized that in order to stay ahead of the game, they needed to change cradle-to-grave for a cradle-to-cradle process. In 2001, Herman Miller decided to implement a design protocol on a product from beginning to end, so Mirra chair project was chosen. In order to implement C2C protocol a DfE team was formed to develop environmental evaluation measures of the new product, redesign and change processes, create a database for suppliers’ materials using the Green-Yellow-Orange-Red list criteria and establish disassembly guidelines for the new product. Engineers, supply chain managers, manufacturing associates and design consultants worked together to change their processes. Over 300 employees were trained on the new design protocol. The design process was the first one to be reviewed. During the exploration phase, designers brainstormed on the basic concept of the product and outlined high-level specifications. Once the basic design was established during the development process, the product was divided into modules and different teams were assigned to each module. Each team developed a prototype of their modules, DfE team assessed the design, following the C2C protocol for material chemistry, disassembly, recyclability and recycled content. Scorecards (See annex 1) were created and feedbacks were communicated to the development team. The final DfE assessment (Annex 2) aggregated the material chemistry, disassembly, recyclability and recycled content scores for all modules and a scorecard for the final product was entered into Herman Miller’s material database for future reference. Each case was analyzed on a case-to-case basis; a final DfE score of at least 50% was typically required for product acceptance. Calculation of weight and scores were calculated using Exhibit 5 formulas and criteria (See annex 3a and 3b). The importance of these calculations was used to perform a material evaluation assessment. If final score were below 50%, the company would find alternate components that meet C2C protocol requirements or work with suppliers to find substitute inputs or completely new material. One of the major issues was the PVC material used for the arm-pad of the chair, it was classified as â€Å"red† material, and its final DfE score was 0% because of the toxins released during its manufacturing and disposal process. PVC is known to be extremely durable, scratch resistant, formable and cheap; but it doesn’t comply with the C2C protocol. Development engineers and supply chain group preferred PVC material because it was an inexpensive material and the tooling for the PVC arm pads had already been fabricated. Thermoplastic Urethane (TPU) was identified as an alternate and suitable material that meet the same product performance as PVC. Tests showed that TPU had acceptable quality characteristics and might be even more scratch resistance than PVC; however, raw material cost of TPU was twice of PCV and increased the cost of the arm pad assembly by approximately by 30%. To switch to TPU would cost over $100K in retooling or would try to modify the PVC tool to work with TPU. Modifications of the original tool were feasible, but it was unclear whether the part quality of the TPU arm pad skins would be consistent as the PVC skins. DfE team wanted to purse the use of TPU since it complies with C2C protocol. The closing loop of the Mirra chair was another relevant issue that concerned the company. Mirra team discussed several options of how to collect the recycling the material of the chair. Three basic options for collecting the chairs were identified: 1) Herman Miller could collect the chairs itself; 2) Retailers could collect them, 3) A third party company would collect them or 4) Customers could return the chairs to Herman Miller once they finished with their useful life or wanted to upgrade to newer chair models. If Herman Miller took the responsibility of collecting the used chairs, it would have to develop logistical support for handling the products coming back to the company. 4. Recommendations Based on environmental sustainability culture and the triple-bottom-line philosophy adopted by Herman Miller, I would recommend pressing forward with TPU material, which complies with C2C design protocol and continuous improvement policy of no inventory, no waste products and no waste parts and time. The company should promote a strong â€Å"PVC-free† marketing strategy to attract a bigger market share, taking into consideration that Mirra chair would be the most advanced and complete application of C2C protocol among competitors; and the first manufacturer to offer a product of its kind. Mirra chair project should be used as a base-line to determine the future of other Herman Miller’s products. If Mirra chair demonstrates to have a higher acceptance rate among customers, increased sales and elevated overall performance; the company should consider expanding its line of â€Å"green† products; or even switching from PVC products to PVC-free products over the course of the years. It is important to make a cost-benefit analysis comparing the two materials in order to have a better picture of the pros/cons and implications of any final determination. In addition, the company should hire a third party collector in order to avoid developing further logistical support and increase the cost for handling products coming back to the company at the end of its life cycle. 5. Conclusion Herman Miller’s corporate environmental goal was stated as to â€Å"become a sustainable business – manufacturing products without reducing the capacity of the environment to provide for future generations†. Therefore, final decision of pursuing PVC or TPU should be based corporate values and policies. The company needs to evaluate the possibility of the negative impact and consequences if it decides to launch a â€Å"green† product strategy but continues to include non-environmental friendly material on its products.

Monday, September 16, 2019

How the Writers Shape or Craft Each Text to Meet the Expectations

Examine how the writers shape or craft each text to meet the expectations of their respective audience, purpose and context Excerpt from Weblog and extract from Vernon God Little by DCB Pierre Text B is in the form of a blog, which is an online diary updated regularly by its author. Text C is an extract from the novel Vernon God Little by DCB Pierre. Both authors target a young adult audience through use of a casual tone to engage the reader and gain empathetic response. The weblog writer uses colloquialisms such as ‘gutted’, and elision; ‘Whatcha’DCB Pierre engages a young audience through use of a teenage protagonist. The weblog starts in medea res with use of the discourse marker ‘So after another†¦ ’ creating an informal ambience. This also suggests that the audience are regular readers of this particular blog, as they are expected to understand what the conversation is referring back to. The writer uses contractions; ‘Isn’ t’ which reassures the informal tone. A similar tone is used in Vernon God Little, as the protagonist directly addresses the reader throughout; ‘You’d remember Clarence somebody’. nd uses the present tense to further engage the reader; ‘I sit waiting†¦ ’ The weblog writer uses parenthesis to convey to the reader a further thought on the previous statement; ‘On the plus side (a very small plus size)’ This further engages the reader and makes them feel as though they are directly involved with the writer. The main purpose of both texts is to entertain, however both also inform the reader of the protagonist’s current situation; the weblog writer has just received news informing them that they have not been successful in a job application.JCB Pierre’s protagonist is currently in prison; ‘I sit waiting between shafts of light from a row of doorways†¦ looks like I’m the only one they rounded up so fa r’ This suggests that perhaps the protagonist is innocent, or there were more people involved in the crime as he is evidently waiting for them to be arrested. The context of the weblog is that the writer has recently received a job rejection and is reaching out to his readers to gain perhaps sympathy and empathy from them.The writer uses language such as; ‘Back at square one’ Emphasising to the reader that they are disheartened by the rejection. The simile, ‘Like a punch in the stomach’ reiterates the sadness the writer is feeling and the intention was to possibly gain a sympathetic response from readers to help him feel better about himself. The context of the novel extract is that a fifteen year old Texan boy (the protagonist) has been arrested and is recalling a man who was previously arrested for a similar crime.It contains slight sarcasm or black humour, as the protagonist mentions the news coverage of the man mentioned previously, lacking any d etails of the crime he committed; ‘The news said how little he cares about the effects of his crimes. By ‘effects’ I think they meant axe-wounds. ’ This sarcastic humour entertains the reader whilst informing them of events prior to the arrest of the main voice in this story. The narrator’s final sentence is almost foreboding, as he states; ‘They sentenced him to death. ’

Sunday, September 15, 2019

Dracula Essay

As Seward was called into the room, Renfield was found extremely injured, lying in a pool of blood that glistened under the light. His face was bashed and bruised, he had suffered severe damage to his head and it was evident that his back was broken as well. Renfield was kept in a straitjacket and his injuries left everyone wondering they could have been self-inflicted. As the story progresses, Seward sends the attendant to bring Dr. Van Helsing, who, after examination, later performs an emergency operation to the skull that would allow Renfield to regain consioucness and recount what had happen. As Renfield weakily began to recount the events that took place earlier that night. His story starts at the night Seward refuses to let him leave the asylum. Renfield admits to being visited by Dracula, who had appeared in a mist outside the asylum. After much attempt to resist the Count, Renfield was associated with Dracula for a period of time after he was promised several lives. Upon the presence of Mina Harker, Renfield notices that she appears extremely pale and seems to have lost alot of blood. This allows him to conclude and warn Seward and Van Helsing that Dracula had been visiting Mina. Prior to the moment Renfield was found on the floor, he explains that he encountered and tried to resist giving into Dracula, only to have been beaten up and thrown violently to the ground, crushing his head. The tale told by Renfield serves as new discovery that allows the characters of the book to carry out new ideas in order to bring down Dracula. His story seems to be the birth of a new discovery that represents the grande idea of resisting and going against Count Dracula. During his story, he appears to have been infuriated once he realized Mina was being violated by Dracula. This could represent how inaccepted actions that deteriorated purity were during the Victorian Era. Overall, his story serves as the final fuel that sets not only an ultimate goal but a time constraint as well, now knowing that Mina Harker’s life was at risk. What can Mina see and hear when Van Helsing hypnotizes her? † What does this indicate? Do you think Dracula can detect Mina’s â€Å"interferance†? Includes the October 11th entry of Dr. Seward’s diary; the October 15th, October 16th, October 17th, and October 24th entries of Jonathan Harker’s journal; telegram from Rufus Smith of Lloyd’s in London to Lord Godalming, dated October 24th; the October 25th, 26th, and 27th entries of Dr. Seward’s diary; telegram from Rufus Smith to Lord Godalming, dated October 28th; the October 28th entry of Dr. Seward’s diary. Mina makes the five men promise that if she becomes a vampire, they will kill her rather than allow her to be damned. She also asks her husband to read the burial service for her now, in case it should come to the worst. The heroes secure passage on the Orient Express from Paris to Varna, arriving there early to await the Count. Hypnotism of Mina brings the same news constantly: the sound of waves, masts, the movement of a ship at sea. Finally, they receive news that the ship has boarded at Galatz instead of Varna. The group takes the setback grimly, but they board the next available train to Galatz? knowing that they now may have to face Dracula on land. Van Helsing believes that the Count’s unholy connection with Mina may have allowed him to discover their plans. He is optimistic, however, that the Count will not expect them to track him into his own country. A change comes over Mina, and Van Helsing believes that Dracula has released some of his hold over her spirit. The clue is in Dracula’s past, which Mina and Van Helsing analyze together: back when he was a mortal warrior invading Turkey, when the invasion failed he fled home and left his army to be cut to pieces. In the same way, he now thinks only of escape and has cut himself off from Mina? not realizing that because she has tasted his blood, Van Helsing can still hypnotize her and learn of Dracula’s whereabouts. Analysis Chapter 25 Although the Count is able to elude them at Varna, he makes a critical error when he cuts himself off from Mina (note, however, that Mina is still not free from the threat of becoming a vampire). He assumes that he is safe in his castle, and he does not understand that Van Helsing’s hypnotism, combined with Mina’s connection to the vampire, will give Dracula’s enemies a critical edge over him. Van Helsing and Mina both use the terms of physiognomy in this chapter, referring again and again to the Count’s â€Å"child brain. † He is a criminal â€Å"type† (Mina even refers to two renowned physiognomists to back up her classification of the Count), and thus he has predictable limitations. He is selfish (he thinks of escape at all costs), and he uses the same strategy whether he is a mortal invading/escaping Turkey or an undead invading/escaping England. Here is another example of the heroes’ use of science as a weapon against the Count. It must be remembered that many intelligent people took physiognomy very seriously during Stoker’s time, and that for Stoker physiognomy was a viable tool for understanding and classifying human nature. Its racist/classist biases and unscientific methods are much easier to see in hindsight.

Saturday, September 14, 2019

Hilton Hotel

These things that I learned at last lesson: 1)Product and service difference: Basically ; Products are tangible and services are intangible. For example; Apple Iphone, Coffe Mocha at Starbucks are products,but healthy services sector,home repair service,wireless communication,trip to somewhere ;they dont result ownership of anything. 2)Customer vs. consumer :Customer and consumer are not same things. For example;mother buy napkin for her baby and then baby consume it in this situation baby is a consumer, mother is a customer . )Sales dont mean to marketing. Sales cover just selling but marketing process makes the broad strategy. Selling and advertising are only part of larger ‘marketing mix’ marketers purpose satisfying customer needs. 4)Consumer Behavior:’The behavior that consumers display in searching for purchasing,using,evaulating and disposing of products and services that they expect will satisfy their needs’. When ? decide to buy new product what fa ctors influence on me?A)External factors:cultural,social,family roles&status,reference groups B)Internal factors:psychological factors(motivation,perception,learning,belief and attitudes) * Consumer behavior includes all the decisions a consumer makes when spending their time and money. The what,why,when,where,and how of consumer purchases are examined. 5)Two consumer entities Personal consumer:the individual who buys goods &services for his or her own use for household use. Organizational consumer:Business,government Marketing Concept: Production orientation:company wanted efficient production lines ,not focused product variation.Sales Orientation:overproduction,excess product Marketing concept:focus on customer,expectations of customer,marketers become more sophisticated in understanding the consumer and delivering products that meet their need. Societal Marketing Concept:Consider consumers long run best interest,in this concept marketers are consciousof negative effect health,env ironment. * Fair trade: trying to give support manufacturer,especially poor companies such as Africa Endonesia. Segmentation,targeting,positioning:Segment:share simialr meet and expectations and enables marketers to target consumers.Divide the total market into smaller segments. (segmentation) Types of segmentation:geographic,demographic(age gender,family size,family life-cycle Marketing mix: The set of tactical marketing tool. 4P=PRODUCT,PLACE,PROMOTION,PRICE. P roduct;goods&services combination. Place;includes company activities that make the product available to target consumers. for example;using social networks,internet stores. Promotion;activities that malke product availableto target customers,and persuade. (public relation,advertisement,selling process. Customer value:Perceived value is relative and subjective.Developing a value proposition(unique selling proposition) is critical in attaining successful positioning of a broad Customer trust: Recommendation,word of mouth infl uence on customers,newspaper,websites Customer retention:loyal customer:buy more products, are less price sensitive Customer profitibality-focused marketing: BCG growth-share matrix=each produsct hs different contribution(star,question mark,cash cow,dog) Platinum- heavy user,not price sensitive Gold-heavy user but not as profitable Iron Lead-like dogs in bcg approaches SEYMA TEMEL-135710019 Hilton Hotel News Brief Hilton Hotels tops in customer satisfaction http://planyourmeetings. com/2006/06/01/hilton-hotels-tops-in-customer-satisfaction/ By Kristi Casey Sanders Published: June 1, 2006 Hilton Hotels Corporation leads the hotel industry in customer satisfaction, according to the latest statistics from the American Customer Satisfaction Index (ACSI). With a score of 78 points out of a possible 100, Hilton took the leadership position among the seven hotel companies mentioned in the survey. Overall, the hotel industry improved 3 percent to 75, equaling its highest score since 1994. Hilton takes great pride in its ACSI customer satisfaction score, which confirms the results of an unparalleled focus and commitment by the 74,000 team members at our owned and managed hotel properties across the country to deliver the best in guest service,† said Dieter Huckestein, president – hotel operations owned and managed for Hilton Hotels Corporation. Hilton’s portfolio of 2,000 hotels includes Hilton, Doubletree, Embassy Suites Hotels, Hampton Inn, Hampton Inn & Suites, Hilton Garden Inn and Homewood Suites by Hilton.The ACSI is produced through a partnership of the University of Michigan Business School, ASQ, and CFI Group, which measures customer satisfaction in the competitive hotel industry on a regular basis. The ACSI is updated on a rolling basis. New scores for the hotel industry replace those collected one year ago and are added to scores of five other sectors of the economy measured during the intervening year. One sector that didn’t fare well was the airline industry, which dropped 1. percent to 65, its lowest score since the industry was rocked by 9/11. Southwest Airlines still rules the industry at 74. US Airways made the industry’s biggest jump, improving nearly 9 percent to 62. Northwest Airlines, on the other hand, dropped 4. 7 percent to 61, taking last place in the industry as it struggles with strikes and a Chapter 11 bankr uptcy filing. The overall decline was attributed to the airlines’ struggle with labor contracts, bankruptcies and higher fuel prices, leaving consumers feeling they are getting less for their money.